Managing all your social networks in under 2 hours a day using RSS!

OK, so I am guilty of occasionally spending too much time in a day keeping up with the various industry and personal blogs that I read; updating various social networking sites and of course Twittering. “There has to be an easier way to manage this”, I thought; otherwise this could easily consume my entire life. A balance needs to be struck between not maintaining your social network and it ruining...
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Is Microsoft trying to reinvent the QR-Code technology?

I am a great fan of QR-Codes; and wish that more publishers would adopt the technology and implement these snazzy snippets of interactive information within their advertising and media campaigns. I recently posted an article talking about how XMPie was now supporting the creation of QR-Codes; and other 2D barcodes from directly inside uDirect. Recently I heard about Microsoft Tag, Microsoft’s own...
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XMPie and Xerox EIP Integration

Just discovered a video of myself presenting XMPie and our integration into Xerox’s Extensible Interface Platform (EIP) at a local Xerox event back in June 2008. Only a short information pitch to a relatively small audience; but it went down well.  XMPie presenting EIP integration into Xerox’s EIP from David Baldaro on Vimeo. For more information on Xerox’s EIP check out Xerox’s...
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XMPie enables local expansion in tough times

It’s great to see small firms expanding; not only in these hard times but also by using XMPie.  A direct mail company in Somerset is winning new business and taking on new staff despite the gloomy economic conditions. MPS, which is based in Bishop Sutton near Bristol, recently celebrated a new half-a-million pound contract in Asia and Australasia and is now expanding its workforce by a third...
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Free Guitar Hero Guitar?

Thanks to Activison and Red Octane’s ’Hapsidasical’  (A cross between Haphazard and Lacksidasical) approach to customer warranties it seems that you can replace what does not actually need replacing (or even exist!).  A quick visit over to Activision’s support site and a click on the link for ‘Click here for technical help with Guitar Hero and other Red Octane products‘...
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TweetDeck on Ubuntu

For a while I have been using TweetDeck on my XP laptop to interact with Twitter. However I also have a ubuntu desktop which I commonly use as well; so I set up looking to see what Twitter clients there were for ubuntu. After a slightly fruitless search I stumbled back upon Adobe Air (which is what TweetDeck is developed using). Could you install Adobe Air on ubuntu I thought? Sure came the answer. david@george:~$...
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PODi makes it easier to ‘Find a Service Provider’ and examples

I noticed today that Caslon, a PODi affiliate has created a ‘Find a Service Provider‘; a free service enabling clients and customers to locate service providers within the global Print On Demand and VDP sector. PODi has launched the Beta version of its newest program to create value for print and marketing service providers – Find a Service Provider – a free, searchable online database...
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And in that moment of silence, the world seemed calm again

What happens when a social network like Twitter fails and falls over … silence, pure silence that’s what   For a period of time this afternoon all that Twitter users saw was a message stating that something ‘was wrong’ …. “no sh#te”, said Sherlock. And at that moment millions sighed, swore a bit and then turned around and actually talked to the person next...
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Agency Clients Slash Budgets 20% or More, Digital is the way forward

It comes as no surprise that budgets continue to be slashed this year – which is going to hurt some. However the more forward thinking of us will grasp the opportunity from this and look more heavily to digital technology – in the composition and delivery and tracking of campaigns.  I was reading a survey report today from www.markingcharts.com which states … More than two-thirds...
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Personalised QR Codes and other 2D Barcodes in XMPie

There’s a lot of chatter at the moment about 2D barcodes. A recent artice by Eliot Harper calls much of it ‘hype’ but does state that the future is still rosy.  I’ve spoken to various creatives, service providers and marketers about this technology over the past few months; admittedly because XMPie now supports the technology directly inside uDirect. Whilst they all seem excited...
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The views expressed are those of the authors and do not necessarily reflect those of his employer.