Agency Clients Slash Budgets 20% or More, Digital is the way forward
It comes as no surprise that budgets continue to be slashed this year – which is going to hurt some. However the more forward thinking of us will grasp the opportunity from this and look more heavily to digital technology – in the composition and delivery and tracking of campaigns.
I was reading a survey report today from www.markingcharts.com which states …
More than two-thirds (70%) of global ad agency CEOs say that their clients are cutting back their 2009 budgets, and more than 83% of that group say those cuts are at least by 20%,according to the latest Agency CEO Survey by Worldwide Partners Inc (WPI).
One of XMPie’s strong points in this market is it’s ability to help increase the value of the print conversations and communications by providing a well-coordinated and integrated campaigns across all media channels. Integrated campaigns that use all of the individual channels in the correct and most effective way possible; in a way that can be tracked and reported.
In another report by the The Conference Board …
marketing executives are under increasing pressure from CEOs to show a return on investment for their programs, but many are struggling with complex processes, technological difficulties and internal resistance to measurement systems.
Those that turn to digital technologies and use individual products to achieve the ‘feel’ of an integrated campaign will take longer to achieve the same (costing more money) and will run the risk of jepordising data and communication integrity.
Now is the time for regional, highly relevant communications – not big in-your-face national advertising campaigns which use mutiple complex technologies and processes.
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Dave is a 30-something year old technologist and professional working and living in the UK. Ever since he first sat down at a computer keyboard back in the early ‘80s he has been hooked on technology – good and proper! Now-a-days he works within the software business with a fast paced organisation evangelising how technology can help save us all time, and make us money! Dave’s wife and 2 kids tend not to share this enthusiasm and believes that he is just playing!
The views expressed are those of the authors and do not necessarily reflect those of his employer.