Posted by David Baldaro on Mar 27th, 2009 | No Comments
YouTube – Shift Happens UK.
It’s been around a while, but this UK version of Karl Fisch’s original ‘Did you Know?’ presentation is still pretty informative and does go along way to demonstrating just how fast things are moving these days.
Posted by David Baldaro on Mar 25th, 2009 | 3 Comments
I have seen several posts and blogs reference the error message that designers sometime get when they open up a document stating that “XMPBackEnd5.pln.InDesignPlugin” is missing.
This is caused when the XMPie uDirect or uCreate plug-in has been installed on the creator’s system and a document created and sent to another. Even if the XMPie plug-in is not used to personalise a document this...
Posted by David Baldaro on Mar 25th, 2009 | No Comments
When Wittusen & Jensen purchased XMPie back in 2007 one of the first things that they did was to create and run a self-promotional campaign talking about their new capabilities. This is something that I strongly suggest that ever provider in this field does; as the results can be lucrative.
One of the bites that W&J got from this campaign was from Elixia; a leading health and fitness chain...
Posted by David Baldaro on Mar 10th, 2009 | No Comments
It’s a nice story, storyboarded well, with a nice presentation. Viral videos seem to be all the rage at the moment; and it’s great to see Xerox using it effectively to target such a worthy cause
This personalised video and website is a good example of what can be done.
Take a look at http://iosnews.com/ to start the experience.
However what seems consistently done by many that adopt this strategy...
Posted by David Baldaro on Mar 6th, 2009 | 1 Comment
This is a quick walkthrough of the uDirect Studio product – demonstrating how the core functionality of the Adobe CS InDesign works to personalise print pieces with variable text, images and dynamic charts and personalised images. Everything that you see here can actually be downloaded and run yourself. Take a trip over to the XMPie Download Center and grab the uDirect Trial download and the uDirect...
Posted by David Baldaro on Mar 6th, 2009 | No Comments
, Jubels Communication over in Amsterdam have proven; once again that in many cases it’s a simple, well thought out campaign that gets the best results. Many companies think that you need a grand and complex concept when producing a multi-channel communications piece; with vast quantities of data.
This is a relative myth. In the vast majority of cases you just need simple, clean, yet attention grabbing...
Posted by David Baldaro on Mar 4th, 2009 | No Comments
With today’s announcements of ITV slashing 600 jobs in the UK as their profits down 41% year on year; is there a bigger issue here. Sure there could be a proportion of this announcement that is related to the global economy; but is there another element?
I have long lost count of the vast number of TV channels that are being broadcast. With the majority of these relying on advertising revenue to...
Posted by David Baldaro on Mar 4th, 2009 | No Comments
This beautiful video from Jonathan Jarvis finally helps visual how we all got into this mess in the first place. Great!
The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.