Do you suffer from Information Overload Syndrome?

Posted by David Baldaro on Mar 10th, 2009 | no comments home title

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It’s a nice story, storyboarded well, with a nice presentation. Viral videos seem to be all the rage at the moment; and it’s great to see Xerox using it effectively to target such a worthy cause

This personalised video and website is a good example of what can be done.

Take a look at http://iosnews.com/ to start the experience.

However what seems consistently done by many that adopt this strategy of viral marketing is that they miss the bigger opportunity.

What do I mean? Well think about if…

I get my personalisd RURL from a friend (http://iosnews.com/Dave.Baldaro118) which brings me to my landing page and the video.
I watch the video, chuckle and then I refer it to another friend.
I get some further information (the sales pitch).
I carry on my day…

Then what?
Did I get a follow-up email? No. And what happens if I go back to the my personalised URL? I get them same experience all over again!

What I should get is relevant communications!

If i have watched the video once via my RURL then if I visit it again the campaign should recognise the fact that I

want to refer another friend,
what more information or
want to watch it again!

It’s the ground-hog syndrome of cross media communications! An effectively interactive campaign should recognise where in the cycle a recipient is and provide relevant communications – not assume that I want the same thing every time.

Am I alone in this, or are personalised communications in danger of ‘dumbing down’ the recipient if not done properly?