When Wittusen & Jensen purchased XMPie back in 2007 one of the first things that they did was to create and run a self-promotional campaign talking about their new capabilities. This is something that I strongly suggest that ever provider in this field does; as the results can be lucrative.
One of the bites that W&J got from this campaign was from Elixia; a leading health and fitness chain in Northern Europe. With 30 locations and some 85,000 members.
Previous campaigns to attract new members to Elixia had not been successful to say the least – so with the help of W&J they set out a roadmap for a cross-media interactive campaign. Consisting of personalised postcards, Response URLs, and viral marketing tools they created a campaign that was both highly visual and effective. Existing Elixia members could earn as many as six months of free membership by simply recruiting new members through the campaign!
“It would be really hard to do this using four or five software packages that don’t communicate. The way XMPie enables campaigns to be managed from a single dashboard is brilliant.”
The results were staggering; over 27% of existing members who received the postcards entered the interactive stages of the campaign. Over 2,500 new members were recruited with an annual membership of €1.5 million!
These successes helped W&J develop a competitive advantage and grow its digital business by 30% in 2008; which is impressive in these times.
You can download this, and other case studies from the XMPie website (www.xmpie.com), under the Case Studies section; or click here.
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