Is television a dying media?
With today’s announcements of ITV slashing 600 jobs in the UK as their profits down 41% year on year; is there a bigger issue here. Sure there could be a proportion of this announcement that is related to the global economy; but is there another element?
I have long lost count of the vast number of TV channels that are being broadcast. With the majority of these relying on advertising revenue to fund new programmes and turnover – there was got to be a huge number of programmes that are fighting over the number of potential advertisers.
That ‘pot’ of potential advertisers has to also be getting smaller; as marketers and creatives look at more profitable ways to spend their reduced marketing budgets!
With less marketing spend and less advertising revenue for traditional ‘passive’ media; such as TV then I suspect we might see a ‘cull’ in TV channels. This can only be a good things in my opinion. Hopefully the opportunity here is for the passive medias to find new ways to embrace interactive and online communities.
With that said, it is a worrying outcome that ITV is then selling off the Friends Reunited online presence – surely would it not make more sense look at how that can be used to create greater audiences and loyalty?
What’s your thoughts? Comments are always welcome…
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Dave is a 30-something year old technologist and professional working and living in the UK. Ever since he first sat down at a computer keyboard back in the early ‘80s he has been hooked on technology – good and proper! Now-a-days he works within the software business with a fast paced organisation evangelising how technology can help save us all time, and make us money! Dave’s wife and 2 kids tend not to share this enthusiasm and believes that he is just playing!
The views expressed are those of the authors and do not necessarily reflect those of his employer.