, Jubels Communication over in Amsterdam have proven; once again that in many cases it’s a simple, well thought out campaign that gets the best results. Many companies think that you need a grand and complex concept when producing a multi-channel communications piece; with vast quantities of data.
This is a relative myth. In the vast majority of cases you just need simple, clean, yet attention grabbing creative backed by a simple concept and supported by the correct data.
This is what Jubels Communication have done with their Jubels On Tour Campaign; a self-promotional cross-media campaign which was recognised by the XMPie’s Users Group back in 2008 and which has now made it into the PODi Case Study Collection.
Jubels created a very personal piece that was sent to their existing customers and prospects. The printed piece pulled the recipient into a personalised site, which allowed them to select from various personalised images; but also allowed them to update their own contact details and preferences.
This easy step of using simple, potentially out-of-date or unclean data to provide a customer with the ability provide additional or updated information is a huge value-add. It effectively allows a mechanism for allowing the customer to update their information for you. If companies employ this strategy for their first campaign then they can start to ensure that the data they are using; for subsequent campaigns is correct and valid.
The results for this campaign? Over 20% of Jubels customer base and prospects visited their personalised website and updated their information!
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