Making the right choice with Personalisation Software
Today saw the annual release of PrintWeek’s Product Portfolio for Personalisation Software. What’s interesting from the editorial is the belief that cross media communication is simply about adding personalised URLs (PURLs) to a printed campaign to continue a conversation with a customer.
With a raft of companies now claiming to offer ‘cross media capabilities’ – it is important I believe...
Just how much junk from The Labour party can one person take?
OK – anyone that caught the basics of Labour 2009 Budget yesterday would’ve not woken up in a particularly good mood this morning. That was me – but then to rub salt into the wounds I also received a deluged of direct mail from them as well this morning (nothing in years – this morning lots!)
6 separate pieces in total, all digitally printed and personalised landed on my doorsteps – comprising...
Social Media Marketing Industry Report: How Marketers are using Social Media.
Maybe slightly a bit late into this one; but I came across this fantastic Whitepaper from Michael Stelzner today entitled, “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses.”.
Some of the stuff that you will find in this report are:
The top social media marketing questions marketers want answered
How much time marketers are investing in social...
Free BBQ for all!
In these economic hard times something ‘free’ is never to be sniffed at – so why not grab yourself a free BBQ from any well known shopping market!
Just stay away from the plastic ones as they don’t fair as well!
NetworkManager in Ubuntu sucks!
I recently switched by ubuntu 8.10 server/desktop to using the NetworkManger applet that comes as part of ubuntu. By default it was sat that; but wouldn’t let me change or adjust any of my network settings.
I discovered that in order to make it work I needed to modify the /etc/NetworkManager/nm-system-settings.conf.
david@george:~$ sudo nano /etc/NetworkManager/nm-system-settings.conf
Then change...
Is good design at the heart of a successful campaign?
Is it true that when people are creating personalised content they put too much empathise on the data, and not on content and design? Maybe they look at a campaign by the sum of it’s elements; not at what it’s suppose to achieve?
One of the first objections that I receive when talking to companies about XMPie and personalised; cross media communications is about the ‘Data’ – they either don’t...
Domino’s dishes out 11,000 free pizzas by mistake | Metro.co.uk
Domino’s dishes out 11,000 free pizzas by mistake | Metro.co.uk .
Nice one Dominos. And who says that virall marketing does not work! I’m just a tad miffed that I only found out about this after the event and after I paid full price for mine the other night. Oh, Well!
Just discovered moBlog for the Windows Mobile blogger.
I just discovered a great Windows Mobile which makes blogging on the go a breeze!
moBlog, from sampath seems to be a veritable jem of a tool which should unleash me from the keyboard a bit more. The only problem now is improving my touch typing on my PDA!
April Fools: Petrol tax rise comes into force …. Damn … No … That’s True!
Whilst April Fools is in full swing across the globe you wouldn’t be called stupid for thinking that this snippet of news was also from the vaults of the witty and silly.
Petrol tax rise comes into force
Motorists are now paying an extra 2.12p per litre of petrol as a government fuel tax increase comes into force…
But alas no – this one is indeed true. Petrol taxes are rising again; from today...
My ‘Recent Nomination to Presidential Who’s Who’ leaves me feeling like a VIP!
I received the following email in my inbox this morning..
David Baldaro,
It is my pleasure to inform you that on February 17, 2009 your information was reviewed and accepted for inclusion in the 2009 edition of our Registry.
Presidential Who’s Who, each year, recognizes and selects key executives, professionals and organizations in all disciplines and industries for outstanding business and professional...
Dave is a 30-something year old technologist and professional working and living in the UK. Ever since he first sat down at a computer keyboard back in the early ‘80s he has been hooked on technology – good and proper! Now-a-days he works within the software business with a fast paced organisation evangelising how technology can help save us all time, and make us money! Dave’s wife and 2 kids tend not to share this enthusiasm and believes that he is just playing!
Copyright © 2009, 2010 David Baldaro | Powered by Wordpress | Theme designed by Elegant Themes
The views expressed are those of the authors and do not necessarily reflect those of his employer.
The views expressed are those of the authors and do not necessarily reflect those of his employer.