OK – anyone that caught the basics of Labour 2009 Budget yesterday would’ve not woken up in a particularly good mood this morning. That was me – but then to rub salt into the wounds I also received a deluged of direct mail from them as well this morning (nothing in years – this morning lots!)
6 separate pieces in total, all digitally printed and personalised landed on my doorsteps – comprising of 3 separate campaigns (3 pieces to my wife and 3 pieces to myself).
I do not know whether to applaud or scream. On one hand I should scream at the Labour party for wasting so much money on duplicating material – I mean I received a piece from my local MP, Mark Todd; a piece from my local County Councillor and a final piece from a MP for a borough council that I am not even in! So yes, screaming is good – total waste of money, effort and resource in a time when the Labour party want to impose so many cut-backs in local government – and borrowing is at a record high!
Oh; but then applauding also has some merit. I would applaud whoever it was working in Tangent Direct, the digital printer for obviously selling the concept of personalisation to the Labour Party so well and getting them to do it so inefficiently that it generated vast quantities of money for Tangent in a time when digital printers are struggling to survives!
On reflection my best response is to be a good citizen and throw these into my recycling bin – or shred them and use it for bedding for the hamster cage. Damn, I don’t have a hamster! The day gets worse!