I received the following email in my inbox this morning..

David Baldaro,
It is my pleasure to inform you that on February 17, 2009 your information was reviewed and accepted for inclusion in the 2009 edition of our Registry.

Presidential Who’s Who, each year, recognizes and selects key executives, professionals and organizations in all disciplines and industries for outstanding business and professional achievements.

This recognition is shared by those who have reached a distinguished level of success in their chosen profession.

Please take a moment to complete the invitation by clicking on the link below. We ask that you complete it carefully, as it will be reviewed by our editorial department.


As a reminder, Presidential Who’s Who is pleased to inform you that there are no fees or dues to be included in the publication.

On behalf of the CEO and our esteemed staff, we wish you continued success.


MarkAnthony McGuiness
Chief Operations Officer

Presidential Who’s Who
134 Rockaway Avenue FL2
Valley Stream, NY 11580
Please complete the online link by March 31st

Nice – what an honour; an invitation to join an exclusive listing which will know doubt cost me something in the future and which will more than likely result in a torrent of further junk emails coming through to my in-box.

What’s really stupid about this email? Well 2 things. Firstly as great and as talented as I might be; I am not a US citizen so why would would I be even alittle  interestedin this? And secondly, I need to complete the link by the 31st of March – which would’ve been like yesterday then. So I am that good that I can bend time in order to complete the online survey which asks for stacks of personal information? I doubt it!

Please marketers; don’t do the job unless you have at least two active brain cells!