Once again my good friend and colleague Tim Perrett has gone and done it again. XMPie stupidly allowed him to ‘have a play’ for a few days with the XMPIe APIs and the uber-geek that he is has come out with another world’s first – the iPhone application for XMPie’s Marketing Console! A while back in 2008 Tim was also the first person to write an iPhone application (again using the XMPie APIs) to interact with and control a remote XMPie uProduce server. That post you can see here.
For those that might not know or appreciate what the Marketing Console is:
XMPie uProduce Marketing Console is revolutionizing the way marketers track and control cross-media one-to-one communication campaigns. uProduce Marketing Console is the industry’s first Web-based tracking and reporting tool that monitors each phase of a multi-channel, one-to-one marketing campaign including print, e-mail and the Web.
Its open system also allows for the easy integration of third party data. Marketing service providers and print providers can view the results and revise campaign tactics or update customer information on the fly, helping improve response rates and overall campaign effectiveness.
The XMPie uProduce Marketing Console provides sophisticated real-time tools for measuring the success of a marketing campaign, based on campaign variables (ADOR
Objects), Cross Media events and actions.Extacted from www.xmpie.com/mc
So effectively the Marketing Console allows you real-time access to all your cross media campaigh results and metrics. Who visited their RURL? Which worked better email or print? Did I get more responses from those that saw personalised images opposed to static? Narvarna for many marketing professional. Traditionally the Marketing Console is a web-based application as you can see from the screen-shot to the top-right.
What Tim has done (in my simpistic way) is use the standard XMPie APIs and the standard iPhone SDK to connect the iPhone interface to a live server running XMPie’s Marketing Console. What the application then allows you to do is deep-dive into any campaign that is either running live or one that has run previously and view the campaign charts that have been setup in the Console. This effectively gives a marketing manager real-time and anywhere access to a cross-media campaign and something that Marketing Service Providers (or XMPie PersonalEffect customers) can offer to their customers as an additional service!
For the full article visit: http://blog.getintheloop.eu/2009/5/20/xmpie-marketing-console-for-iphone
Very cool – and very powerful if you happen to be either an XMPie customer, or a customer of an XMPie service provider. It also goes to show the potential power and opportunity that the XMPie APIs offer to organisations. Anything is possible!