Xerox Ice – a Shining Example of Smart Customer Engagement using XMPie
Recently we’ve been working on a project with Xerox UK to enhance their customer communications when inviting customers into the Xerox UK Showrooms. Previously there was no real formal engagement process and it was left in the hands of the Xerox sales person to book the demonstration and then communicate back with the customer both prior to and after the event. This typically resulted in brand-inconsistent...
Going on holiday – make sure that you have everything covered.
Hopefully; if you are like me you have a holiday booked this year then you will no doubt be counting down the days until you leave. What you probably haven’t done (if you are like me!) is booked all the extras and firmed up on the arrangements – they tend to get down in the panic stages prior to departing. Even if you aren’t counting down the days, but instead shopping around...
10 Common Mistakes when creating a Cross Media Campaign
Most of us would’ve heard the term, “Cross Media Marketing” – probably within the media; or bantered about in the press. “Cross Media Marketing” is after all just a buzz word. What is it though? Do we actually understand it and are organisations actually using it properly?
Let’s firstly start with what “Cross Media Marketing” is not. It’s not a product, it’s not something that...
Dave is a 30-something year old technologist and professional working and living in the UK. Ever since he first sat down at a computer keyboard back in the early ‘80s he has been hooked on technology – good and proper! Now-a-days he works within the software business with a fast paced organisation evangelising how technology can help save us all time, and make us money! Dave’s wife and 2 kids tend not to share this enthusiasm and believes that he is just playing!
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The views expressed are those of the authors and do not necessarily reflect those of his employer.
The views expressed are those of the authors and do not necessarily reflect those of his employer.