Comments on: Dumping customers is the best way of getting noticed!

By: Jen

Jen — Tue, 18 Aug 2009 14:50:48 +0000

I like it, I like the big red button that says CANCEL MY MEMBERSHIP. I hate all spam and don’t get advertised well to that way so any opportunity to get removed easily is nice.

By: Saying Goodbye: List Cleansing & Re-Engagement Campaigns

Saying Goodbye: List Cleansing & Re-Engagement Campaigns — Mon, 17 Aug 2009 13:01:14 +0000

[...] a post over at Dave Baldaro’s blog – check out the message itself and Dave’s reaction to it here. There are a few key takeaways to be gleaned from these two [...]

By: Managing Your Contact List - Let’s Keep It Clean

Managing Your Contact List - Let’s Keep It Clean — Tue, 04 Aug 2009 17:30:01 +0000

[...] your messages, but that you may want to try and re-engage. Many of our clients have gotten great results with re-engagement campaigns. For some excellent tips on how to create an effective re-engagement [...]

By: Kristen Gregory

Kristen Gregory — Wed, 29 Jul 2009 14:07:00 +0000

I’m a huge fan of conducting re-engagement strategies like this for inactive subscribers.

I also think WTT did a superior job here with their copy. Their down-to-earth, conversational approach resonates with me as I’m sure it did with folks who opened it.

This is an example of real people (not just corporate speak) talking to real people offering a smart option at the right time. Beautiful!

By: DJ Waldow

DJ Waldow — Wed, 29 Jul 2009 12:34:26 +0000

What a great email. Okay, I’m a bit biased, I worked at Bronto for 4 years. They have a wonderful team of account managers there and I’m sure this was the advice of my good friend Kristen Gregory. I agree that it takes some balls to send out this email, but as you said – win/win. In this case, not only did it get you to re-engage, you actually wrote about it (and shared). Wonderful success story.

Hmmm…maybe I’ll blog about you blogging about it.

DJ Waldow
Director of Community at Blue Sky Factory
@djwaldow

P.S. Thanks for sharing, Eric (and Dave)

By: Eric

Eric — Tue, 28 Jul 2009 22:40:16 +0000

…thought technically it wasn’t all that personal (Dear Member), but that’s tough to do when you have incomplete member information. One of the goals was to get more complete information including names. Hopefully we are successful and can start calling all our members by their names!

By: Eric

Eric — Tue, 28 Jul 2009 22:22:12 +0000

Thanks David! We had a few issues with this email, but overall we were pretty happy with it. It went out to just a fraction of our membership. Those who had not opened a given number of emails. Our intent was to re-engage and hopefully we were able to do that in a creative manner.

Thanks to our email provider Bronto for the help in how to do this. They gave us some great resources of others that were effective and we borrowed heavily.