Are marketers running in the wrong direction with their budget?
A couple of things caught my eye over the past week; one was a report from Forrester and another was a survey that came from InfoPrint Solutions. Both combined made me ask the question, “Are marketers all running in the wrong direction?”.
The report from Forresters (Click here for report) shows the dramatic shift away from traditional marketing spend onto new interactive media; things like search,...
Boden: Am I on the naughty step? – No, but you should be!
I, at some point in my life (or it could’ve been my wife!) I expressed an interest in a Boden catalogue. But since then – I’ve had no interest really in the catalogue or the products.
Recently though they seem to be spending me more catalogues than normal! I’ve had two now through the door in as many weeks. The previous one caught my eye as it carried the heading, “Have...
XMPie expands into services offerings with launch of e-mail service
XMPie are entering the services market – initially with the release of XMPie E-Mail Services. This new e-mail service solution is an option embedded into every PersonalEffect Cross-Media and e-Media product and affordably provides robust, commercial-grade e-mail delivery and tracking.
XMPie’s PersonalEffect products have, for a while been integrated into ExactTarget’s on-demand...
Sky Bet and Sky Sports – the Dream Pairing for XMPie Personalisation
One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports. The aim was to add value for new Skybet customers and to try and convert them to Skybet accounts (if they don’t already have one) and to get them to bet more on the Skybet sites, (this was done through email and direct mail directing people through to the http://www.skybet.com/dream).
My...
Dave is a 30-something year old technologist and professional working and living in the UK. Ever since he first sat down at a computer keyboard back in the early ‘80s he has been hooked on technology – good and proper! Now-a-days he works within the software business with a fast paced organisation evangelising how technology can help save us all time, and make us money! Dave’s wife and 2 kids tend not to share this enthusiasm and believes that he is just playing!
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The views expressed are those of the authors and do not necessarily reflect those of his employer.
The views expressed are those of the authors and do not necessarily reflect those of his employer.