Are marketers running in the wrong direction with their budget?

A couple of things caught my eye over the past week; one was a report from Forrester and another was a survey that came from InfoPrint Solutions. Both combined made me ask the question, “Are marketers all running in the wrong direction?”. The report from Forresters (Click here for report) shows the dramatic shift away from traditional marketing spend onto new interactive media; things like search,...
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Boden: Am I on the naughty step? – No, but you should be!

I, at some point in my life (or it could’ve been my wife!) I expressed an interest in a Boden catalogue. But since then – I’ve had no interest really in the catalogue or the products. Recently though they seem to be spending me more catalogues than normal! I’ve had two now through the door in as many weeks. The previous one caught my eye as it carried the heading, “Have...
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XMPie expands into services offerings with launch of e-mail service

XMPie are entering the services market – initially with the release of XMPie E-Mail Services. This new e-mail service solution is an option embedded into every PersonalEffect Cross-Media and e-Media product and affordably provides robust, commercial-grade e-mail delivery and tracking. XMPie’s PersonalEffect products have, for a while been integrated into ExactTarget’s on-demand...
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Sky Bet and Sky Sports – the Dream Pairing for XMPie Personalisation

One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports.  The aim was to add value for new Skybet customers and to try and convert them to Skybet accounts (if they don’t already have one) and to get them to bet more on the Skybet sites, (this was done through email and direct mail directing people through to the http://www.skybet.com/dream). My...
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