XMPie are entering the services market – initially with the release of XMPie E-Mail Services. This new e-mail service solution is an option embedded into every PersonalEffect Cross-Media and e-Media product and affordably provides robust, commercial-grade e-mail delivery and tracking.
XMPie’s PersonalEffect products have, for a while been integrated into ExactTarget’s on-demand e-mail marketing solution and offered as an add-on – but that involved customers having to deal directly with ExactTarget for setup, support and pricing. Now, XMPie E-Mail Service will be available as a cost-effective, all-in-one option within XMPie server solutions.
XMPie E-Mail Service allows users to maintain state-of-the-art e-mail design and execution through the same tools they use for personalized print, Web and mobile communications, but adds the convenience, ease-of-use and affordability of integrated e-mail delivery and tracking. It offers users peace-of-mind, ensuring e-mail messages are properly managed and delivered by handling unsubscribe and opt-out requests, in addition to CAN-SPAM Act compliance, and by expertly avoiding spam filters, black lists and other delivery barriers. It also tracks e-mail open rates, bounce backs and all other parameters that are essential in commercial grade e-mail service.
“XMPie has built a reputation on offering cutting-edge technology that streamlines the one-to-one process, making it easier for service providers, marketers and enterprises to harness the power of personalization, regardless of media,” said Jacob Aizikowitz, president, XMPie. “By expanding into services and adding e-mail delivery and support to our roster, we continue to eliminate the guesswork involved in building a cross-media specialty, instead allowing our users to focus on growing their businesses.”
The option to select the XMPie E-Mail Service will be available starting in Q4 2009 with all PersonalEffect Cross-Media 4.5 or higher and PersonalEffect e-Media products. It features several different service plans, so users can select the option that best reflects their expected use patterns and meets their cost-management criteria.
Management tools will be made available to users to effectively manage their subscription and plans on-line.
Looking at the early pricing it looks very competitively priced in the market – so should provide an ideal platform for both service providers and agencies to create and deploy highly integrated and relevant marketing campaigns using a single data source and shared creative to direct mail, personalised response URLs, and e-mail campaigns.
The big thing here is this is all being done from the same platform – so the customer experience is consistent. It’s so upsetting to see a highly creative on-line experience backed up a poorly formatted email or direct mail piece. XMPie brings all the elements together in one integrated place.
Read the full press-release at http://www.xmpie.com/?id=1578.
David
Very interested in the power of XM Pie, but trying to find a reliable print partner who offers cross media personalisation is proving rather difficult.
Any views on UK printers that are really embracing the whole technology from digital print through to personalised URLs and can demonstrate the ability to deliver?
Best wishes
Steve
Steve, thanks for looking in. I’ll get in contact and we can talk directly about who you are looking for – and I will see if I can point you some directions.