Who do you need to make a success of XMPie?
It a question that I get asked time and time again. “Dave, who do I need to employ to make XMPie a success?” Some people believe that data professionals are the key. Some people say design.
However, and in my opinion none of these are as important as a project manager / account director. Essentially, if you are looking to become successful producing cross media campaigns then you will...
Social Media meets Cross-Media – The Video
OK – this is the third posting in the “Social Media meets Cross-Media” Trilogy! Check back on the previous postings (here) to read about the campaign, and the results.
Whilst at MediaPro the folks at PrintSpeak did a quick 3 minute interview with me over the topic – as it was creating some ‘buzz’ on the floor’
So I thought that I would share it with you all...
Social Media meets Cross-Media – The Results
We recently produced and ran a cross-media campaign that integrated beautifully into Twitter. For all the details of the campaign itself then take a look at my previous posting.
The campaign was tightly integrated into what we (XMPie) were doing at a UK trade show (MediaPro Expo 09) and was specifically targeting people to allow them to jump the queues and get a ‘VIP’ badge to attend...
Dave is a 30-something year old technologist and professional working and living in the UK. Ever since he first sat down at a computer keyboard back in the early ‘80s he has been hooked on technology – good and proper! Now-a-days he works within the software business with a fast paced organisation evangelising how technology can help save us all time, and make us money! Dave’s wife and 2 kids tend not to share this enthusiasm and believes that he is just playing!
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The views expressed are those of the authors and do not necessarily reflect those of his employer.
The views expressed are those of the authors and do not necessarily reflect those of his employer.