It a question that I get asked time and time again. “Dave, who do I need to employ to make XMPie a success?” Some people believe that data professionals are the key. Some people say design.
However, and in my opinion none of these are as important as a project manager / account director. Essentially, if you are looking to become successful producing cross media campaigns then you will do no wrong in finding someone that can help the client develop the initial idea and to control implementing the campaign.
Without this individual companies are at risk of not putting enough focus on the business, and ultimately not making the most of the software.
Have you fulfilled this role? How you succeeded without someone like this? Let me know.