OK – this is the third posting in the “Social Media meets Cross-Media” Trilogy! Check back on the previous postings (here) to read about the campaign, and the results.

Whilst at MediaPro the folks at PrintSpeak did a quick 3 minute interview with me over the topic – as it was creating some ‘buzz’ on the floor’

So I thought that I would share it with you all (and thanks to PrintSpeak for enabled the ability to embed their videos into posts for me!)

[message type=”info”]Full disclosure: At the time of writing this article the author was employed by XMPie, a Xerox Company. [/message]