Callprint Group has announced the formation of a joint venture company, Customation Limited, that specialises in helping organisations develop and deliver automated, customised and personalised, marketing communications. The new company has been created to meet the demand for an integrated outsourced service that can provide a full range of capabilities, from the design of a completely new web based enquiry system with automated print and emedia responses, to the conversion of an existing system to respond on demand with personalised, customised content.

Initially focusing on the public sector, and in particular the education market, where the response to student enquiries to Colleges and Universities offers an ideal application, Customationhas assembled an experienced team with expertise in marketing communication, creative design, content layout, personalisation, web design and development, and print management.

Initially focusing on the public sector, and in particular the education market, where the response to student enquiries to Colleges and Universities offers an ideal application, Customation has assembled an experienced team with expertise in marketing communication, creative design, content layout, personalisation, web design and development, and print management.

Customation uses XMPie to create the customised content.

All organisations continuously search for improvement in the effectiveness of their marketing communications and the Customation approach offers significant benefits over the traditional bulk printing of generic collateral with the associated storage costs and wastage. Building a positive relationship with your prospects and customers while simultaneously reducing your carbon footprint must be an attractive proposition to everyone.
 

[message type=”info”]Full disclosure: At the time of writing this article the author was employed by XMPie, a Xerox Company. [/message]