Personalization for Improving Health
There are many thought-provoking success stories that can be attributed to campaigns that involve personalized publishing, but here’s one that was sponsored by the England’s Department of Health that has made a definite positive social impact.
The British government announced Change4Life, England’s first and the world’s most ambitious social marketing campaign aimed at reducing rising...
The XMPie Advantage Video
During Ipex 2010, in Birmingham XMPie released a new video walking customers through the XMPie Advantage of integrated cross media communications. Talking about how XMPie can help organisations to effectively maximise on marketing investments the video walks through a cross media campaign showing all the elements of XMPie and how they all integrate together, providing the maximum return on marketing...
Simplifying personalised university prospectuses just got easier
Callprint Group has announced the formation of a joint venture company, Customation Limited, that specialises in helping organisations develop and deliver automated, customised and personalised, marketing communications. The new company has been created to meet the demand for an integrated outsourced service that can provide a full range of capabilities, from the design of a completely new web based...
Busy Days at IPEX
Birmingham’s weather has been surprisingly nice for IPEX. Unfortunately, we haven’t had any free time to enjoy it! The XMPie exhibit has been filled wall-to-wall with people since the show started on Tuesday and our resident experts have been tied-up giving back-to-back demonstrations. Attendees have even been stopping in their tracks in the corridors to listen to presentations, which has caused...
XMPie at On Demand – Standing Room Only
Word around On Demand is that attendance is light, but you wouldn’t know that based on the traffic in the XMPie booth. From the minute the doors opened on Tuesday, the demonstration stations have been packed.
The XMPie Advantage Theatre presentations have also been very well attended. In fact, XMPie customer Brian DeWitt of Prism presented yesterday to a full house of attendees all interested in...
Cross Media – Moving from What to Why
I’ve had some very interesting conversations with both existing XMPie customers and prospects over the past few weeks and a question has been playing on my mind, “What’s harder, selling Cross Media Campaigns or implementation them?”
Some have spoken about the fact that actually delivering a cross media campaign is the hardest element; whilst others have struggled in actually...
Palm WebOS 1.4.1 hits UK
Palm hasn’t been doing particularly well recently, with failing shipments – which is a crying shame, and something partially to do with their marketing team I feel, especially when users are creating better adverts than they are.
However the 1.4 made some excellent updates and now 1.4.1 has arrived in the UK, which adds the support for Paid Apps to be purchased from the Palm App Catalog....
Reading the Writing on the Wall
With the explosive popularity of social media networks like Facebook, Twitter, LinkedIn, and other such sites in recent years, it has become clear that the new model for business communication is in the dialogue and not the monologue.
CMO’s are quickly realizing that there is no longer a place for the simplistic, one-way conversations that marketing practitioners have depended upon so heavily in...
European City Guide Scam
I received the picture mailer through the post this morning, address to the company. It states that our details will be included into the European City Guide, and that “Filling in this form would give you the opportunity to be published in our inter-professional Guide on the CD-Rom and Internet”.
There are the standard spaces to change and modify your details, and a box at the bottom to date...
Bulk creation of 2D Barcodes (QR Code, DataMatrix) in XMPie
For several versions now the XMPie’s suite of desktop tools for creating highly personalised and relevant documents has been able to support numerous variants of 1 and 2 dimensional barcodes. Code128, Code39, Codabar, EAN8, EAN13, INT2of5, MSI, OneCode, PostNet, UPCA, UPCE, PDF417, AztecCode, DataMatrix, MaxiCode, MicroPDF and QRCode to be precise!
From directly inside InDesign CS3 and CS4 XMPie’s...
Dave is a 30-something year old technologist and professional working and living in the UK. Ever since he first sat down at a computer keyboard back in the early ‘80s he has been hooked on technology – good and proper! Now-a-days he works within the software business with a fast paced organisation evangelising how technology can help save us all time, and make us money! Dave’s wife and 2 kids tend not to share this enthusiasm and believes that he is just playing!
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The views expressed are those of the authors and do not necessarily reflect those of his employer.
The views expressed are those of the authors and do not necessarily reflect those of his employer.