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david@baldaro.me.uk

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Why Blippar could be excellent for the cross media communications market

I’ve not been a huge fan of augmented reality over the past couple of years. I’ve struggled to (more…)

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Take-a-Note App Review

Note taking whilst on the move should be simple and effective. Well, that’s what I want anyway – (more…)

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Do QRCodes still have a future?

I read with interest Google’s recent discontinuation of QRCode within Google’s Places. It would seem that Google has ruled (more…)

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Leveraging social media for more effective cross-media campaigns

Yesterday I had the pleasure of participating in an online conference with over 230 people from all over (more…)

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FREE Fake Name Generator for Personalised Samples

It’s always a hassle for me if I ever create some personalised samples using XMPie. You always need (more…)

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A Tibetan monk once said “Never Assume…”

If I am honest, he probably didn’t, but  the folks at Crispin Porter & Bogusky that created the (more…)

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Using QRCodes within a campaign to share to Facebook and incentivise customers

Developing a cross-media campaign, involve print? Do you want to provide an easy route to allowing recipients to (more…)

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QRCode Retail Poster Example

This is the first, in a series of posts showcasing various ideas and concepts for use in the (more…)

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Personalised QR Codes and other 2D Barcodes in XMPie

There’s a lot of chatter at the moment about 2D barcodes. I’ve spoken to various creatives, service providers (more…)

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The XMPie Advantage Video

During Ipex 2010, in Birmingham XMPie released a new video walking customers through the XMPie Advantage of integrated (more…)

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Disclaimer

The opinions expressed in this website are those of the author, and do not reflect in any way those of the his employer of which any association for which he is associated with.
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