Work

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XMPie alone won’t save your business

By |April 19th, 2013|

Whattheythink.com carried an article last week interviewing?Jeroen van Druenen, Director at Jubels and Vice President of the XMPie Users Group which was really powerful. Unlike other videos of customers talking [...]

Why Blippar could be excellent for the cross media communications market

By |January 12th, 2012|

I've not been a huge fan of augmented reality over the past couple of years. I've struggled to see real world marketing applications, as all the solutions seem to be [...]

#117 – A QR Code Marketing Campaign in a few hours

By |October 13th, 2011|

As a small personal project, and based on a discussion that I was having with a colleague I've spent a few hours pulling together a Quick Response Code (QR Code) [...]

Do QRCodes still have a future?

By |March 31st, 2011|

I read with interest Google's recent discontinuation of QRCode within Google's Places. It would seem that Google has ruled its verdict on QR codes: a failure. Does this mean that QRCodes [...]

Leveraging social media for more effective cross-media campaigns

By |March 2nd, 2011|

Yesterday I had the pleasure of participating in an online conference with over 230 people from all over the world. I was there presenting about how leveraging social media with [...]

FREE Fake Name Generator for Personalised Samples

By |February 23rd, 2011|

It's always a hassle for me if I ever create some personalised samples using XMPie. You always need sample data to use, so do you try and copy-past and create [...]

Using QRCodes within a campaign to share to Facebook and incentivise customers

By |February 4th, 2011|

Developing a cross-media campaign, involve print? Do you want to provide an easy route to allowing recipients to share the campaign online? Then why not add a QRCode personalised (personalised [...]

QRCode Retail Poster Example

By |February 2nd, 2011|

This is the first, in a series of posts showcasing various ideas and concepts for use in the real world by organisations. Hopefully as I get time, I will continue [...]

Personalised QR Codes and other 2D Barcodes in XMPie

By |December 17th, 2010|

There's a lot of chatter at the moment about 2D barcodes. I've spoken to various creatives, service providers and marketers about this technology over the past few months; admittedly because [...]

The XMPie Advantage Video

By |May 27th, 2010|

During Ipex 2010, in Birmingham XMPie released a new video walking customers through the XMPie Advantage of integrated cross media communications. Talking about how XMPie can help organisations to effectively [...]