Personalised Communications

//Personalised Communications

Social Media meets Cross-Media – The Results

By |November 11th, 2009|

We recently produced and ran a cross-media campaign that integrated beautifully into Twitter. For all the details of the campaign itself then take a look at my previous posting. The campaign [...]

Social Media meets Cross-Media

By |October 14th, 2009|

I recall having sat through several presentations in the space of several weeks; all talking about the print industry and how both personalisation and cross-media were important. However within each [...]

Are marketers running in the wrong direction with their budget?

By |September 21st, 2009|

A couple of things caught my eye over the past week; one was a report from Forrester and another was a survey that came from InfoPrint Solutions. Both combined made [...]

Boden: Am I on the naughty step? – No, but you should be!

By |September 11th, 2009|

I, at some point in my life (or it could've been my wife!) I expressed an interest in a Boden catalogue. But since then - I've had no interest really [...]

Sky Bet and Sky Sports – the Dream Pairing for XMPie Personalisation

By |September 7th, 2009|

One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports.  The aim was to add value for new Skybet customers and [...]

Dumping customers is the best way of getting noticed!

By |July 28th, 2009|

Seems odd doesn't it? We almost get into the habit of companies chasing us for our business. We become so accustomed to receiving communications from companies, even if we did [...]

Are personalised videos still missing a trick?

By |July 23rd, 2009|

Whilst on the lookout for new examples of personalised communications I recently came across a few new personalised viral video campaigns. One was for JP Moneybags ( rfname=Dave&rlname=baldaro) and another for  [...]

Xerox Ice – a Shining Example of Smart Customer Engagement using XMPie

By |June 17th, 2009|

Recently we've been working on a project with Xerox UK to enhance their customer communications when inviting customers into the Xerox UK Showrooms. Previously there was no real formal engagement [...]

10 Common Mistakes when creating a Cross Media Campaign

By |June 1st, 2009|

Most of us would’ve heard the term, “Cross Media Marketing” – probably within the media; or bantered about in the press. “Cross Media Marketing” is after all just a buzz [...]

Making the right choice with Personalisation Software

By |April 24th, 2009|

Today saw the annual release of PrintWeek’s Product Portfolio for Personalisation Software. What’s interesting from the editorial is the belief that cross media communication is simply about adding personalised URLs [...]