Personalised Communications

//Personalised Communications

Just how much junk from The Labour party can one person take?

By |April 23rd, 2009|

OK - anyone that caught the basics of Labour 2009 Budget yesterday would’ve not woken up in a particularly good mood this morning. That was me – but then to [...]

Is good design at the heart of a successful campaign?

By |April 15th, 2009|

Is it true that when people are creating personalised content they put too much empathise on the data, and not on content and design? Maybe they look at a campaign [...]

My ‘Recent Nomination to Presidential Who's Who’ leaves me feeling like a VIP!

By |April 1st, 2009|

I received the following email in my inbox this morning.. David Baldaro, It is my pleasure to inform you that on February 17, 2009 your information was reviewed and accepted [...]

Elixia recruited over 2,500 new members worth over €1.5 million in annual revenue using XMPie

By |March 25th, 2009|

When Wittusen & Jensen purchased XMPie back in 2007 one of the first things that they did was to create and run a self-promotional campaign talking about their new capabilities. [...]

Do you suffer from Information Overload Syndrome?

By |March 10th, 2009|

It’s a nice story, storyboarded well, with a nice presentation. Viral videos seem to be all the rage at the moment; and it’s great to see Xerox using it effectively [...]

Jubels on Tour Campaign recognised by the PODi

By |March 6th, 2009|

, Jubels Communication over in Amsterdam have proven; once again that in many cases it’s a simple, well thought out campaign that gets the best results. Many companies think that [...]

Is Microsoft trying to reinvent the QR-Code technology?

By |February 25th, 2009|

I am a great fan of QR-Codes; and wish that more publishers would adopt the technology and implement these snazzy snippets of interactive information within their advertising and media campaigns. [...]

PODi makes it easier to ‘Find a Service Provider’ and examples

By |February 13th, 2009|

I noticed today that Caslon, a PODi affiliate has created a 'Find a Service Provider'; a free service enabling clients and customers to locate service providers within the global Print [...]

Agency Clients Slash Budgets 20% or More, Digital is the way forward

By |February 9th, 2009|

It comes as no surprise that budgets continue to be slashed this year - which is going to hurt some. However the more forward thinking of us will grasp the [...]

Understanding Direct Mail Impact and ROI Whitepaper

By |January 29th, 2009|

I recently was pointed towards some very useful whitepaper hosted by one of our customer in Auston, Texas. QuantumDigital. One whitepaper that caught my attention was one entitled, "Understanding Direct [...]