The XMPie Advantage Video
During Ipex 2010, in Birmingham XMPie released a new video walking customers through the XMPie Advantage of integrated cross media communications. Talking about how XMPie can help organisations to effectively maximise on marketing investments the video walks through a cross media campaign showing all the elements of XMPie and how they all integrate together, providing the maximum return on marketing...
Simplifying personalised university prospectuses just got easier
Callprint Group has announced the formation of a joint venture company, Customation Limited, that specialises in helping organisations develop and deliver automated, customised and personalised, marketing communications. The new company has been created to meet the demand for an integrated outsourced service that can provide a full range of capabilities, from the design of a completely new web based...
XMPie uEdit Demo in 7 minutes
XMPie’s uEdit is an online, flash based template editor for XMPie documents.
uEdit is completely integrated into uStore, XMPie’s solution for rapid deployment of branded, e-commerce enabled,online stores without involving programmers. uEdit extends uStore’s document ordering and customization features by allowing real-time, remote template design editing.
What is also great about uEdit...
Social Media meets Cross-Media – The Video
OK – this is the third posting in the “Social Media meets Cross-Media” Trilogy! Check back on the previous postings (here) to read about the campaign, and the results.
Whilst at MediaPro the folks at PrintSpeak did a quick 3 minute interview with me over the topic – as it was creating some ‘buzz’ on the floor’
So I thought that I would share it with you all...
Social Media meets Cross-Media – The Results
We recently produced and ran a cross-media campaign that integrated beautifully into Twitter. For all the details of the campaign itself then take a look at my previous posting.
The campaign was tightly integrated into what we (XMPie) were doing at a UK trade show (MediaPro Expo 09) and was specifically targeting people to allow them to jump the queues and get a ‘VIP’ badge to attend...
Social Media meets Cross-Media
I recall having sat through several presentations in the space of several weeks; all talking about the print industry and how both personalisation and cross-media were important. However within each presentation the presenter had also gone on to say that Twitter was also important; but only as a communication channel.
To a room full of commercial printers, market and service providers I could see them...
Are marketers running in the wrong direction with their budget?
A couple of things caught my eye over the past week; one was a report from Forrester and another was a survey that came from InfoPrint Solutions. Both combined made me ask the question, “Are marketers all running in the wrong direction?”.
The report from Forresters (Click here for report) shows the dramatic shift away from traditional marketing spend onto new interactive media; things like search,...
Boden: Am I on the naughty step? – No, but you should be!
I, at some point in my life (or it could’ve been my wife!) I expressed an interest in a Boden catalogue. But since then – I’ve had no interest really in the catalogue or the products.
Recently though they seem to be spending me more catalogues than normal! I’ve had two now through the door in as many weeks. The previous one caught my eye as it carried the heading, “Have...
Sky Bet and Sky Sports – the Dream Pairing for XMPie Personalisation
One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports. The aim was to add value for new Skybet customers and to try and convert them to Skybet accounts (if they don’t already have one) and to get them to bet more on the Skybet sites, (this was done through email and direct mail directing people through to the http://www.skybet.com/dream).
My...
Dumping customers is the best way of getting noticed!
Seems odd doesn’t it? We almost get into the habit of companies chasing us for our business. We become so accustomed to receiving communications from companies, even if we did once request it and we have not really been looking at it since. I think that it takes a brave marketer to effect a change – however it seemed to have worked.
I received one of the most powerful pieces of personalised...
Dave is a 30-something year old technologist and professional working and living in the UK. Ever since he first sat down at a computer keyboard back in the early ‘80s he has been hooked on technology – good and proper! Now-a-days he works within the software business with a fast paced organisation evangelising how technology can help save us all time, and make us money! Dave’s wife and 2 kids tend not to share this enthusiasm and believes that he is just playing!
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The views expressed are those of the authors and do not necessarily reflect those of his employer.
The views expressed are those of the authors and do not necessarily reflect those of his employer.