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Social Media meets Cross-Media – The Results

By |November 11th, 2009|

We recently produced and ran a cross-media campaign that integrated beautifully into Twitter. For all the details of the campaign itself then take a look at my previous posting. The campaign [...]

Social Media meets Cross-Media

By |October 14th, 2009|

I recall having sat through several presentations in the space of several weeks; all talking about the print industry and how both personalisation and cross-media were important. However within each [...]

XMPie expands into services offerings with launch of e-mail service

By |September 11th, 2009|

XMPie are entering the services market - initially with the release of XMPie E-Mail Services. This new e-mail service solution is an option embedded into every PersonalEffect Cross-Media and e-Media product [...]

Sky Bet and Sky Sports – the Dream Pairing for XMPie Personalisation

By |September 7th, 2009|

One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports.  The aim was to add value for new Skybet customers and [...]

Xerox Ice – a Shining Example of Smart Customer Engagement using XMPie

By |June 17th, 2009|

Recently we've been working on a project with Xerox UK to enhance their customer communications when inviting customers into the Xerox UK Showrooms. Previously there was no real formal engagement [...]

XMPie Marketing Console for iPhone

By |May 20th, 2009|

Once again my good friend and colleague Tim Perrett has gone and done it again. XMPie stupidly allowed him to 'have a play' for a few days with the XMPIe [...]

Making the right choice with Personalisation Software

By |April 24th, 2009|

Today saw the annual release of PrintWeek’s Product Portfolio for Personalisation Software. What’s interesting from the editorial is the belief that cross media communication is simply about adding personalised URLs [...]

Is good design at the heart of a successful campaign?

By |April 15th, 2009|

Is it true that when people are creating personalised content they put too much empathise on the data, and not on content and design? Maybe they look at a campaign [...]

XMPie and the Missing Plug-in issue

By |March 25th, 2009|

I have seen several posts and blogs reference the error message that designers sometime get when they open up a document stating that?XMPBackEnd5.pln.InDesignPlugin?is missing. This is caused when the XMPie [...]

Elixia recruited over 2,500 new members worth over €1.5 million in annual revenue using XMPie

By |March 25th, 2009|

When Wittusen & Jensen purchased XMPie back in 2007 one of the first things that they did was to create and run a self-promotional campaign talking about their new capabilities. [...]