Jubels on Tour Campaign recognised by the PODi

By |March 6th, 2009|

, Jubels Communication over in Amsterdam have proven; once again that in many cases it’s a simple, well thought out campaign that gets the best results. Many companies think that [...]

Is Microsoft trying to reinvent the QR-Code technology?

By |February 25th, 2009|

I am a great fan of QR-Codes; and wish that more publishers would adopt the technology and implement these snazzy snippets of interactive information within their advertising and media campaigns. [...]

XMPie and Xerox EIP Integration

By |February 24th, 2009|

Just discovered a video of myself presenting XMPie and our integration into Xerox's Extensible Interface Platform (EIP) at a local Xerox event back in June 2008. Only a short information pitch [...]

XMPie enables local expansion in tough times

By |February 24th, 2009|

It's great to see small firms expanding; not only in these hard times but also by using XMPie.  A direct mail company in Somerset is winning new business and taking [...]

PODi makes it easier to ‘Find a Service Provider’ and examples

By |February 13th, 2009|

I noticed today that Caslon, a PODi affiliate has created a 'Find a Service Provider'; a free service enabling clients and customers to locate service providers within the global Print [...]

Agency Clients Slash Budgets 20% or More, Digital is the way forward

By |February 9th, 2009|

It comes as no surprise that budgets continue to be slashed this year - which is going to hurt some. However the more forward thinking of us will grasp the [...]

Understanding Direct Mail Impact and ROI Whitepaper

By |January 29th, 2009|

I recently was pointed towards some very useful whitepaper hosted by one of our customer in Auston, Texas. QuantumDigital. One whitepaper that caught my attention was one entitled, "Understanding Direct [...]

Great examples of geo-mapping with personalised mail pieces

By |January 27th, 2009|

I am, and will continue to be far a very long time a huge fan of what the folks at Trekk Media do with XMPie and surrounding technologies. Whilst pushing [...]

XMPie IT Skills are ‘officially’ needed!

By |December 18th, 2008|

Here something that surprised me today - realising that 'XMPie' has made it into the listing of wanted IT Skills, as posted by IT Job Market (http://www.itjobswatch.co.uk/jobs/uk/xmpie.do). Commercial jobs posted [...]