One of the bites that W&J got from this campaign was from Elixia; a leading health and fitness chain in Northern Europe. With 30  locations and some 85,000 members.

Previous campaigns to attract new members to Elixia had not been successful to say the least – so with the help of W&J they set out a roadmap for a cross-media interactive campaign. Consisting of personalised postcards, Response URLs, and viral marketing tools they created a campaign that was both highly visual and effective. Existing Elixia members could earn as many as six months of free membership by simply recruiting new members through the campaign!

“It would be really hard to do this using four or five software packages that don’t communicate. The way XMPie enables campaigns to be managed from a single dashboard is brilliant.”

The results were staggering; over 27% of existing members who received the postcards entered the interactive stages of the campaign. Over 2,500 new members were recruited with an annual membership of €1.5 million!

These successes helped W&J develop a competitive advantage and grow its digital business by 30% in 2008; which is impressive in these times.

You can download this, and other case studies from the XMPie website (www.xmpie.com), under the Case Studies section; or click here.

Do you have an XMPie success story that you would like to share? If so, get in contact.

This is a relative myth. In the vast majority of cases you just need simple, clean, yet attention grabbing creative backed by a simple concept and supported by the correct data.

This is what Jubels Communication have done with their Jubels On Tour Campaign; a self-promotional cross-media campaign which was recognised by the XMPie’s Users Group back in 2008 and which has now made it into the PODi Case Study Collection.

Jubels created a very personal piece that was sent to their existing customers and prospects. The printed piece pulled the recipient into a personalised site, which allowed them to select from various personalised images; but also allowed them to update their own contact details and preferences.

This easy step of using simple, potentially out-of-date or unclean data to provide a customer with the ability provide additional or updated information is a huge value-add. It effectively allows a mechanism for allowing the customer to update their information for you. If companies employ this strategy for their first campaign then they can start to ensure that the data they are using; for subsequent campaigns is correct and valid.

The results for this campaign? Over 20% of Jubels customer base and prospects visited their personalised website and updated their information!

Do you have a Cross Media success story to share? If so, please get in touch.