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Are marketers running in the wrong direction with their budget?

Posted by David Baldaro on Sep 21st, 2009 | 2 Comments home title

A couple of things caught my eye over the past week; one was a report from Forrester and another was a survey that came from InfoPrint Solutions. Both combined made me ask the question, “Are marketers all running in the wrong direction?”. The report from Forresters (Click here for report) shows the dramatic shift away from traditional marketing spend onto new interactive media; things like search,...

Sky Bet and Sky Sports – the Dream Pairing for XMPie Personalisation

Posted by David Baldaro on Sep 7th, 2009 | 1 Comment home title

One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports. The aim was to add value for new Skybet customers and to try and convert them to Skybet accounts (if they don’t already have one) and to get them to bet more on the Skybet sites, (this was done through email and direct mail directing people through to the http://www.skybet.com/dream). My...

Understanding Direct Mail Impact and ROI Whitepaper

Posted by David Baldaro on Jan 29th, 2009 | 1 Comment home title

I recently was pointed towards some very useful whitepaper hosted by one of our customer in Auston, Texas. QuantumDigital. One whitepaper that caught my attention was one entitled, “Understanding Direct Mail Impact and ROI” and contains some interesting facts and figures as well as some common sense approach to implementing successful direct mail and integrated campaigns. Marketers can...