Direct Mail

/Tag:Direct Mail

Are marketers running in the wrong direction with their budget?

By |September 21st, 2009|

A couple of things caught my eye over the past week; one was a report from Forrester and another was a survey that came from InfoPrint Solutions. Both combined made [...]

Sky Bet and Sky Sports – the Dream Pairing for XMPie Personalisation

By |September 7th, 2009|

One of my customers (Alphagraphics North East) recently shared a site that they had prepared for Sky Bet and Sky Sports.  The aim was to add value for new Skybet customers and [...]

Understanding Direct Mail Impact and ROI Whitepaper

By |January 29th, 2009|

I recently was pointed towards some very useful whitepaper hosted by one of our customer in Auston, Texas. QuantumDigital. One whitepaper that caught my attention was one entitled, "Understanding Direct [...]