QR Code

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#117 – A QR Code Marketing Campaign in a few hours

As a small personal project, and based on a discussion that I was having with a colleague I’ve spent a few hours pulling together a Quick Response Code (QR Code) campaign today. This little project took me only a few hours, but consists of a complete marketing campaign where my fictitious company ‘greenorange’ are able to create branded marketing material for events. They can hand out the postcards carrying an offer for a money-off coupon, along with a dynamic QR Code. The QR Code, when scanned brings a recipient to a Group URL (GURL) which references the event that the recipient attended, and asks them for their details. The recipient can enter their details, at which point they are taken to a personalised URL (PURL) from where they can click to dynamically create and download their own personalised money-off coupon!

All this is being tracked, so greenorange can see who is scanning what, and who has entered their details and downloaded their money-off coupon!

A complete marketing campaign, based on the intelligent use of QR Codes (rather than just placing static QR Codes on a company’s literature) in under half a working day! Oh, and one that is being tracked in real-time, so the marketing team can see what’s happening, minute by minute.

You know what – this cross media marketing stuff is not that scary, or hard to do when you have an idea and the right tools.

Full disclosure: At the time of writing this article the author was employed by XMPie, a Xerox Company.




By |October 13th, 2011|Personalised Communications, Project 365|2 Comments

#89 – Eating my own dog food

Today has seen me completing a small project that I started yesterday to create my very own cross-media marketing campaign to help convert sales leads into real prospects. I decided to actually ‘eat my own dog food’ and use our own software to create it, from scratch, by myself. Without a manual in sight I actually managed to pull it off. It’s not that hard in all reality. I’m no designer, and no programmer and I didn’t need to be either. I am now the proud owner of a cross media campaign that includes personalised emails, personalised and relevant micro sites, and I even threw in a personalised QR Code as well so recipients could scan and send me a SMS.

Full disclosure: At the time of writing this article the author was employed by XMPie, a Xerox Company.

By |September 15th, 2011|Project 365|0 Comments