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QRCode

Do QRCodes still have a future?

I read with interest Google’s recent discontinuation of QRCode within Google’s Places. It would seem that Google has ruled its verdict on QR codes: a failure. Does this mean that QRCodes have no future? After all QRCode has been around now for almost 10 years! This is not a new technology, but people are still struggling to find the right use for it.

I am a firm believer that QRCodes present a great opportunity for marketing purposes, it’s just that the desire to use and interact with a QRCode, on a mass scale has not been identified. Sure, there have been a lot of successes with QRCodes over the years, but within niche and relatively small groups.

As a consumer there needs to be a real desire to interact with a QRCode. Without that desire why would I purposely download an app in order to use them. The vast majority of QRCode still seem to encode a static URL, and that creates very little value in my opinion. It would take me less time to simply type into my browser and visit the company’s website, opposed to downloading an app, scanning the app and then being taken to the company’s website.

Personally, I think that the opportunity with advertising is stronger. Imagine me receiving my monthly tech magazine (which I subscribe to) and then within the pages are QRCodes alongside articles and advertisements. If I were then to scan a QRCode against the latest DELL laptop, lets say, I would be taken to a personalized microsite which welcomes me; knowing that I have visited that site only because of me scanning my personalized QRCode. It then either present more information about the product in question, or stores that as a ‘favorite’ and allows me […]

Using QRCodes within a campaign to share to Facebook and incentivise customers

Developing a cross-media campaign, involve print? Do you want to provide an easy route to allowing recipients to share the campaign online? Then why not add a QRCode personalised (personalised or not) that automactically allows the recipient to share the content online via Facebook.

Using the Facebook tools it’s easy to allow users to do this. Using the http://www.facebook.com/sharer.php facility you can share any link.  This also takes several parameters:
http://www.facebook.com/sharer.php?u={{URL to Share}}&title={{Title of the Link}}
So if you were running a campaign, containing a printed mailer then you could place a QRCode on the mailer, allowing the recipient to immediate ‘share’ the campaign online via Facebook. So if we were sending out a mailer promoting the XMPie Innovation Showcase then we could use the following URL in a QRCode:
http://www.facebook.com/sharer.php?u=http://www.xmpieinnovationshowcase.com&title=”XMPie Innovation Showcase”
This would give us the following QRCode, which would in turn send us to Facebook and allow us to immediately share the campaign with others.
Referral or Affiliate Marketing
The real power of this can be seen if you look at referral or affiliate marketing. For example. Let’s assume that last week I had been on an Experience Day racing an Aston Martin DB9 around the track (God, I only wish!). If I got a mailer through the post today offering me some other Experience Days, but also offering me the chance earning money, or the chance of earning another Experience if I promote the day I had just been on. It’s simple says the mailer…
Just scan the QRCode, post the link to your Facebook page
and we will track any visitor that buys an Experience Day
based on your referral.
The more people that also buy an experience day, the
closer you will be to getting another one for free!
Now that’s […]

By |February 4th, 2011|Examples|2 Comments

QRCode Retail Poster Example

This is the first, in a series of posts showcasing various ideas and concepts for use in the real world by organisations. Hopefully as I get time, I will continue to post more.

As there is a growing buzz around the use of QRCodes I thought that I would create a real-world concept that could be used.  

QRCodes, as we know are fantastic at bridging the offline and online world. Unfortunately many marketeers still seem to be stuck in a rut of using them to bring people to a generic landing page. This is just one use. Personally I like to explore the more interesting concepts of what can be achieved using QRCodes.

This concept is to take the humble advertising billboard or poster. Traditionally used to promote brands and offers. Well, what about creating relevant, location based brand awareness? I have used a well know retailer for this example, Next. What if Next had the following poster outside Picadilly Circus Underground Station in London? There’s a Next store just 15 minutes walk away – but you wouldn’t know that unless you had seeked out that knowledge previously.

Well what about a billboard or poster showing the brand as well as directing people to the nearest store? Passers-by could scan the code, and immediately be directed to Google Maps to show them the walking directions to the nearest store. Because we know the actually location of the advertisement, we can using the correct location.

The Google Maps API is easy used.

http://maps.google.com/maps?saddr=start&daddr=end&dirflg=w

The start should be the starting location,
The end should […]

By |February 2nd, 2011|Examples|2 Comments